digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, ebooks, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online advertising.
The development of digital marketing is inseparable from technology development. One of the first key events happened in 1971, when Ray Tomlinson sent the first email, and his technology set the platform to allow people to send and receive files through different machines. However, the more recognizable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites.
In the 1980s, the storage capacity of computers was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker.
Do Digital Marketing
1 – Research search terms that are relevant to your business and industry.
2 – Optimize your website
3 – Use keywords in title tags and meta descriptions of your web pages.
4 – Include keywords in the content of your website.
5 – Capture the attention of potential customers with content marketing.
6 – Establish the audience for your content.
7 – Create quality content to use in your marketing efforts.
8 – Maintain an online blog to engage with your customers.
9 – Test your content by checking the analytics analytics to see what works.
10 – Use social media to target a specific audience.
11 – Create a Facebook business page to promote your products or services.
12 – Make an Instagram account
13 – Make a Twitter Account
14 – Join LinkedIn to build your business network.
15 – Manage your accounts with a social media management program.
16 – Utilize email marketing to reach a larger audience easily.
17 – Create email lists of your business contacts and customers.
18 – Start a regular newsletter to send to your customers.
19 – Create a targeted email marketing campaign using your mailing lists.
20 – Use email marketing software to send and monitor email campaigns.
21 – Try pay per click advertising to bring people to your website.
22 – Bid on Google AdWords for your ad to appear in Google searches.
23 – Target a specific audience for your ads with Facebook Advertising.